Zaxbys is an American fast-casual restaurant chain known for its chicken fingers, wings, and signature sauces. Founded as a tiny chicken shop in 1990 in Statesboro, Georgia, by two college students with entrepreneurial spirit and a dream, it has grown to over 900 locations across the United States. The restaurant's casual, family-friendly atmosphere and emphasis on customer service and strong relationships between franchisees and customers have contributed to its popularity in the Southeastern U.S.
As a freelancer for Zaxbys, I’ve worked on a variety of projects with the brand management and marketing teams. In addition to local store marketing assets, including social media posts and promotional materials, I’ve been responsible for the conception and creation of a seasonal, holiday campaign promoting exclusive deals and savings (online and in-store) as well as the design of seasonal/holiday eGift Cards.