The Approach, located in Atlanta, GA, is a complete resource that aims to guide prospective actors through a notoriously daunting and complicated entertainment industry. It’s led by a successful actor who knows first-hand how hard it can be to break into the scene, and it’s designed to guarantee you’ll catch your first big break.

The client wanted to establish a confident, encouraging presence that would connect with actors of any age and at any point in their career. The copy is straightforward and subtly witty, with the overall theme conveyed through careful, clever word choice.

Goals:

• Create a brand voice inspired by the experience of summiting a mountain - daunting, tough, but achievable with the right tools and guidance. Absolutely thrilling once one reaches the top, but also an incredible journey along the way.

• Build a stronger, more cohesive brand through attention-grabbing copy and unique, memorable design, including a logo and banner.

• Present the brand as an invaluable tool that will help any actor achieve any goal, while also communicating empathy, support, and understanding.

INDUSTRY

Acting, entertainment, film/tv