Hendrick’s Gin is a popular, premium gin hailing from Scotland and known for its distinct blend of botanicals, including rose and cucumber. The brand sets itself apart from competitors with classically-inspired packaging and whimsical, memorable marketing.

The ad, intended for editorial display, is bold and colorful, evoking a sense of the drink itself. Funny, sharp copy is paired with a new slogan - “BE REMEMBERED” - to grab consumers’ attention, make them laugh, and assure them that drinking Hendrick’s will make them stand out of crowd.

GOALS:

• Create a new slogan that is simple, memorable, and makes consumers feel important.

• Write copy that is clever and bold, pushing the boundaries of the brand’s whimsical but historically-informed identity.

• Design eye-catching graphics to pair with copy

INDUSTRY

Food and beverage