The Approach was founded in Atlanta, Georgia, by an actor who knows how hard it can be to understand the ins and outs of the entertainment business. It is a leading resource for actors who want to learn how to break into and navigate the daunting and often confusing industry.

The branding aims to illustrate the clearcut, straightforward, and honest attitude of the business through simple, eye-catching graphics and bold type. I conceived of and created a basic branding package, including a static logo, animated logo, a style guide, image graphics, and some copy. The logo boldly equates the acting journey to a mountain, through which The Approach has carved a clearcut path to the top.